Cobalt Dealers Top “Top 100” Awards
Each year, Boating Industry magazine publishes a list entitled “Top 100 Dealers in North America.” These dealers represent an extraordinary $1.4 billion in retail sales, but the awards are no mere listing of huge, volume-driven dealerships. Rather, the list identifies those dealers who have most fully and consistently achieved these four objectives: 1) a consistent and clear understanding that the profitability of the organization is directly related to customer satisfaction, 2) a customer experience worth returning for and recommending to others, 3) preparation for future success with through sound planning and strong initiatives in marketing and training, and 4) best practices which ensure an exceptional boating lifestyle for every customer.
This qualitative focus certainly had much to do with the inclusion of so many long-time Cobalt dealers in the fifth annual Top 100 list. In fact, more Cobalt dealers were ranked in the Top 100 than those representing any other independent manufacturer – recognition of our dealers’ savvy business operations, their demonstrated commitment to customer care.
“We’re never surprised by the number of Cobalt dealers named in the Boating Industry list,” said Cobalt President Paxson St. Clair said. “Season after season our dealers build their businesses on identifying and then serving their customers’ exact needs and wishes, and it’s gratifying to see their efforts recognized by this prestigious awards program.”
In announcing this year’s winning dealers, Matt Gruhn, the magazine’s editor in chief, spoke of dealers “who best deliver on the dream that boat ownership promises,” of dealers who do not just sell boats but instead “support a lifestyle.” The Top 100 program asks winning dealers to share their best practices with the industry, ready for adoption by other dealers, thereby raising the bar of professionalism for marine dealers from Florida to British Columbia.
Congratulations to these outstanding Cobalt partners.
Seattle Boat Co., Seattle, WA
Gordy’s Lakefront Marine, Inc., Fontana, WI
Strong’s Marine, LLC, Mattituck, NY
Singleton Marine Group, Dadeville, AL
Parks Marina, Okoboji, IA
Action Water Sports, Hudsonville, MI
Boat Town, Inc., Austin, TX
Rayburn’s Marine World Ltd., Kelowna, BC
Rambo Marine, Hazel Green, AL
Hagadone Marine Group, Coeur d’Alene, ID
Causeway Marine, Manahawkin, NJ
Erickson Marine, Hastings, MN
Paris Marine Ltd., Peterborough, Ontario
Candlewood East Marina, Brookfield, CT
Hoffmaster’s Marina, Inc., Woodbridge, VA
Clear Lake Boats, Clear Lake, IA
Hardin Marine, Lake Arrowhead, CA
The Boat Shop, Tafton, PA