Glen first encountered Cobalt Boats in 1988 and was immediately drawn to the brand’s design, quality, and Deep V hull. From that moment on, owning a Cobalt became a lifelong ambition. Years later, after raising three kids and building a successful career in the freight industry, that dream finally became reality.

A Trusted Dealer and a Third Cobalt

Glen purchased his first Cobalt in 2008, a 232, and has remained loyal to the brand ever since. His latest addition is a 2015 Cobalt R5 with sterndrive power, purchased through Rinker’s Lakeshore Sports on Lake Conroe.

The purchase was made with the help of Melanie Clement, General Manager at Rinker’s Lakeshore Sports, whom Glen has worked with for many years.

“I’ve known Melanie for a very long time, and this was my third Cobalt I’ve bought from her,” Glen shared. “I’m very particular about the boats I buy. They need to be clean and in great shape. When I saw photos of this R5 on Rinker’s website, I knew it was the one. I put down a deposit immediately and bought it after the test drive that weekend.”

The R5 had been meticulously maintained by its previous owner, leaving very little work for the Rinker’s detailing team before delivery.

A Family Tradition Built Around Cobalt Boats

Glen’s passion for Cobalt quickly became a family tradition. After years of attending boat shows and admiring the brand from afar, he finally joined the Cobalt family in 2008. That enthusiasm soon spread to his sons.

“When my kids got out of college, they started buying Cobalts too,” Glen said proudly. “My oldest son, Travis, has owned three, and my son Kyle has owned two. This R5 is my third.”

Travis, in particular, has a fondness for older Cobalt models and has owned multiple boats from the late 1990s and early 2000s.

Having owned several boats from other manufacturers over the years, Glen is confident in his loyalty.
“I would never go back. Other brands try to copy Cobalt, but it’s not the same. Once you own a Cobalt, there’s no substitute.”

Leaving Work Behind on Lake Conroe

Glen is a 33-year veteran of the transportation industry and currently works as a national air logistics trucking manager for a global freight forwarder. His career has included transporting the World Series trophy on three separate occasions, even storing it in his office at one point.

With a high-pressure job, time on the water is essential.

“I live about twenty minutes from Lake Conroe, and I’ve been boating here since 1999. When you’re on the water, everything else disappears. All the stress just goes away.”

Most days on the lake are spent with Glen’s grandchildren, friends, or family. They often cruise to waterfront restaurants or relax with other boaters at a local gathering spot known as Party Cove.

In summer 2026, Glen plans to return to an old hobby.
“I’m going to try waterskiing again. The last time I skied I was eighteen, and now I’m sixty-four, so we’ll see how that goes.”

While the boat did not have a name when he took delivery, one quickly came to mind.
“My grandkids call me G Paw, so I think I’ll name it G Paw’s Crew.”

Why Glen Loves His Cobalt R5

Even as a pre-owned boat, Glen has been impressed by the R5’s features and layout. His boat includes a windlass, electric engine hatch, interior lighting, and a tower with a built-in Bimini top.

“There’s really only one thing I still want to add,” he said. “Tower speakers. That’s it.”

Looking ahead, Glen already has his eye on what comes next.
“I love the R8. The interior is unbelievable. It feels like a house on the water. The craftsmanship and layouts on the newer Cobalts are incredible.”

And when the time comes, Glen knows exactly where he’ll go.
“Rinker’s Lakeshore Sports is the best. Their sales and service teams are outstanding. When you buy a boat from them, even used, it looks brand new. They take care of people, and I recommend them without hesitation.”

Design Your Dream Cobalt

Discover the craftsmanship, performance, and personalization that set Cobalt Boats apart.

Design your own Cobalt today.

The post Hanging Out on Lake Conroe with Glen “G Paw” Southard and His Cobalt R5 appeared first on Cobalt Boats.

Today, Hal and Anne are enjoying life on the water aboard their latest boat, a new 2025 Cobalt R6, which marks the seventh Cobalt the family has owned over the years.

A Lifetime of Boating Around the World

Hal spent nearly fifty years working for a large multinational oil company. He joined the organization in 1969 as an engineering apprentice in Livingston, Scotland, before moving into offshore operations. His career included assignments in London, Scandinavia, the Middle East, and eventually the United States.

Hal’s passion for boating began while living in Norway.
“We wanted to explore the fjords, so we bought our first boat,” he recalled. “We spent summers fishing and cruising. We always had a freezer full of cod, and that’s when we realized we were boaters for life.”

While later living in the Middle East, Hal and Anne were introduced to watersports for the first time. The warm climate and calm waters made activities like waterskiing, tubing, and diving part of everyday life, deepening their love for boating.

After a brief return to Scotland, the family relocated to Texas, where they were finally able to put down roots and fully embrace lake life.

Discovering Cobalt Boats in Texas

Once settled near Lake Conroe, Hal and Anne owned several boats from other manufacturers. Over time, they began noticing Cobalt Boats on the lake and were consistently impressed.

“We could tell right away that Cobalt boats were built differently,” Hal said. “The quality, the styling, and the way they handled made them stand out. They looked solid and well-engineered.”

In 2002, after purchasing a home on Lake Conroe, the couple bought their first Cobalt. Although it was a used model, it exceeded expectations and solidified their loyalty to the brand.

Not long after, they ordered their first brand-new Cobalt, a 242 customized with their ideal features. As their tenth boat overall, it earned a fitting name.

“We loved it so much we called it Perfect 10,” Hal said.

Building a Fleet with a Trusted Dealer

A key part of Hal and Anne’s long relationship with Cobalt has been their dealer, Rinker’s Boat World, an authorized Cobalt Boats dealer on Lake Conroe.

Hal credits Melanie Clement and her team for more than two decades of exceptional service.

“They have always taken care of us,” he said. “From boat shows to service and support, Melanie has made sure we always felt valued and looked after.”

Over the years, the Goldies added several more Cobalts to their lineup. When updated design details and improved functionality became available, they chose to upgrade once again.

One More Boat Becomes the R6

For a time, the 2018 R5 felt like the perfect boat. Still, the idea of one more upgrade lingered.

That moment came during an open house event hosted by Rinker’s Boat World. While enjoying the gathering, Hal noticed a Cobalt R6 on display.

“The moment I saw it, I was intrigued,” he said. “The helm screens and the electronics really stood out. It reignited that excitement.”

After a test drive, the decision was easy. The Goldies ordered their new Cobalt R6.

Why Hal Loves the 2025 Cobalt R6

The Goldies’ 2025 Cobalt R6 came straight from dealer inventory, and its standard configuration proved to be a perfect fit.

“The interior feels larger than our R5, even though it’s the same hull size,” Hal explained. “The upholstery is modern, and the dual helm screens make operating the boat incredibly intuitive.”

Features like the electric helm seat, automatic trim, and cruise control have made cruising Lake Conroe even more enjoyable, especially at relaxed cruising speeds.

“These are features we hadn’t experienced before, and they make a big difference,” Hal said.

A Brand and Dealer They Trust

Reflecting on decades of boating and experience with multiple brands, Hal remains confident in his choice.

“We’ve had zero issues with our Cobalt boats,” he said. “Any problems we ever encountered were outside factors. The build quality, reliability, and finish have always been outstanding.”

He also emphasized the importance of a strong dealer relationship, crediting Melanie Clement and the team at Rinker’s Boat World for their continued support.

Design Your Dream Cobalt

Discover the craftsmanship, performance, and personalization that set Cobalt Boats apart.

Design your own Cobalt today.

The post Cruising Lake Conroe with Hal Goldie and His Cobalt R6 appeared first on Cobalt Boats.

NEODESHA, Kan., Oct. 07, 2025 (GLOBE NEWSWIRE) — Built for the unique demands of coastal boating, Cobalt’s exciting new Model R31 OB is the right-size outboard-driven day boat, combining style, ample interior room and a full complement of luxury features. With its 32’ 8” LOA and 9’ 10” beam, the R31 OB delivers smooth handling, wave-cutting thrills, rugged construction and the
comfort of Cobalt’s legendary ride.

The R31 OB’s ample power comes from a choice of twin Yamaha or Mercury powerplants to deliver up to 800-hp of performance, and its sleek lines and contemporary design reveal a deep cockpit and greater freeboard for a more spacious interior and larger bow and cockpit areas. Standard features in the intuitively designed helm include dual touchscreen Garmin displays, digital switching and a joystick control for effortless maneuvering, along with a wealth of cupholders, a side-entry step, below-deck head and six-speaker audio system. Options range from a variety of audio upgrades, including a “a 12-speaker, 4,000-watt Harman Kardon Platinum Audio system acoustically tuned to your boat” – to programmable RGB LED lighting, two hardtop soundbars, a bow-and-cockpit-accessible watersports closet and a food-prep area with a refrigerator drawer and charcuterie board.

Exclusive to the R31 OB is a rear-facing Sunpad Extendable Lounge, ideal for relaxation. Available operational features include a Seakeeper gyroscopic stabilization system, up to six wireless phone chargers, hull side windows and even a rear-view camera. As a Cobalt Coastal Edition, the R31 OB is saltwater-ready from bow to stern, incorporating premium corrosion-resistant components, an optional bonding system with sacricial anodes, watertight electrical connectors, an innovative water management system and coastal mapping included in its advanced GPS package. “Designed for gracious family boating in coastal waters, the new R31 OB embodies all the comfort, performance and luxury that are the hallmark of Cobalt,” said Jason Turner, Cobalt’s president. “And its thoughtful layout, numerous amenities and ocean-ready construction makes it the ideal companion for a day of ocean-going excitement.” The new R31 OB is available now at your nearby Cobalt World Class Dealer.

About Cobalt: Headquartered in Neodesha, KS, Cobalt Boats LLC, is a publicly owned, industry- leading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt, a division of Malibu Boats, has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/db6159ed-c553-458f-ae7f-96e7101e84e1

The post Introducing the new Cobalt Model R31 OB Outboard Luxury Runabout, the Latest In the Company’s Premium Coastal Edition Series appeared first on Cobalt Boats.

NEODESHA, Kan., March 27, 2025 (GLOBE NEWSWIRE) — With its all-new Model R35 Outboard Coupe, Cobalt Boats has introduced a completely different day boat that’s sized, styled, equipped and purpose-built for ocean use, while maintaining the luxury ride and sophistication that are synonymous with the Cobalt name. A yacht-certified vessel with a fully enclosed cockpit, the ruggedized R35 Outboard Coupe accommodates a full complement of family and friends while providing ample power, comfort and a host of amenities to ensure that you and your guests enjoy the ride, whether you’re in coastal or deep-blue waters.

With its 35’4” LOA and 10’10” beam, the impressively fast R35 Outboard Coupe is powered by a choice of Mercury or Yamaha engines providing up to 1,200 HP. Its enclosed cockpit keeps everything dry inside, while its agile handling and smooth ride can be enhanced by an optional Seakeeper stabilization system that reduces roll by 92%. Its spacious trunk offers storage for two BOTE paddleboards and two Yamaha Seascooters, complemented by integrated fishing rod holders. Other topside features include a standard power sliding sunroof, an electric sun awning/shade sail and interior sunscreen blinds that allow for reducing or blocking outside light.

The luxurious R35 Outboard Coupe also incorporates a host of conveniences, from a side entry door and integral swim step, to queen-size sleeping accommodations; a hot and cold transom shower; a pushbutton deployable galley with sink, microwave and optional electric grill; a built-in refrigeratorfreezer with an adjustable temperature range from 0 to 50 degrees F.; and a top-rated Harmon Kardon premier marine sound system with up to 16 speakers and 4,000 watts of power, tuned specifically to the boat. Cockpit technology includes Garmin dual 12-in. displays, Garmin radar, Garmin Navionics+ with integrated coastal and inland mapping, and Garmin Helm Watch for passenger access to charts and controls, along with joystick helm maneuvering, a FLIR night-vision camera, ultra-fast USB-C charging stations, multiple 110v AC power outlets and a wealth of storage space and cupholders.

“A new milestone in day-boat capability, the oceangoing R35 Outboard Coupe gives us a completely different way to delight our customers, providing them with another boating experience that goes beyond the ordinary,” said Jason Turner, Cobalt’s president. “The R35 Outboard Coupe shows that now, more than ever, Cobalt is dedicated to continuing its tradition of delivering thrilling performance with elegance in many ways.”

Currently in production, the new R35 Outboard Coupe is available through Cobalt’s World Class Dealer Network.

About Cobalt: Headquartered in Neodesha, KS, Cobalt Boats LLC, is a publicly owned, industryleading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt, a division of Malibu Boats, has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8b27ef3e-c441-4668-b4b8841d7553265b

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e5e9607d-2af6-44a8-b5a57c8b1625de63

The post Cobalt’s Rugged New Model R35 Outboard Coupe Delivers Performance and Sophistication to Ocean Boaters in Search of Adventure. appeared first on Cobalt Boats.

NEODESHA, Kan., Feb. 21, 2025 (GLOBE NEWSWIRE) — Cobalt Boats is proud to announce that it was once again recognized for its marketing efforts, winning a top honor in the 2024 Neptune Awards juried competition in the Best Video (2-5 Minutes) category. The Neptune Awards are given annually by the Marine Marketers of America (MMA) to honor marketing creativity and excellence in the recreational marine industry. The Awards ceremony – known informally as ‘the biggest night in marine marketing’ – was held during the 2025 Discover Boating Miami International Boat Show, the setting for an unforgettable night, where a sold-out crowd, electric energy and the biggest names in the industry came together to celebrate, connect and push boating forward.

From powerhouse brands to rising stars, the event was packed with top creative minds shaping the future of boating. Regarding Cobalt’s entry, MMA President Alisdair Martin said, “Video is the most powerful tool we have to inspire the next generation of boaters, and Cobalt Boats’ ‘CS22 – Escape the Ordinary’ campaign sets the gold standard. This award-winning video doesn’t just showcase a boat – it tells a story, ignites emotion, and invites viewers to picture themselves on the water. In an era where digital content drives engagement, Cobalt has proven that great storytelling can turn dreams into reality.”

“I am pleased to offer my compliments and gratitude to Kelle Pierce, our Director of Marketing, and the entire Cobalt Marketing Team for their excellent work. And to the 600+ craftsmen in Neodesha, KS, and Tennessee who pour their skill and passion into building these incredible boats, this is a win for you, too!” noted Jason Turner, Cobalt’s president.

About Cobalt: Headquartered in Neodesha, KS, Cobalt Boats LLC, is a publicly owned, industry-leading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt, a division of Malibu Boats, has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com

Cobalt Boats Wins A Prestigious Neptune Award for Marketing Excellence at the Discover Boating at the Miami International Boat Show.

Video is the most powerful tool we have to inspire the next generation of boaters, and Cobalt Boats’ ‘CS22 – Escape the Ordinary’ campaign sets the gold standard. Noted MMA President Alisdair Martin.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/87aa1229-b4c3-4d51-bdcb-24b5815a1336

The post Cobalt Boats Wins A Prestigious Neptune Award for Marketing Excellence At the Discover Boating™ Miami International Boat Show© appeared first on Cobalt Boats.

NEODESHA, Kan., Jan. 17, 2025 (GLOBE NEWSWIRE) — Cobalt Boats has introduced another way for families to enjoy wake surfing, the latest development in watersports, with its Model R31 Surf, a ‘just-right’ sized day boat that also provides style, ample interior room and a full complement of luxury features. With its 31’ 5” LOA and 9’ 10” beam, the spacious R31 Surf offers family-friendly surf action along with the handling, performance, luxury amenities and comfort that are the hallmarks of Cobalt, and attendees of this year’s Atlanta Boat Show were able to get the first view of the R31 Surf – along with other Cobalt models – at its public launch.

The post Cobalt Introduces the New Model R31 Surf Luxury Runabout at the 2025 Discover Boating Atlanta Boat Show appeared first on Cobalt Boats.

NEODESHA, Kan., Jan. 02, 2025 (GLOBE NEWSWIRE) — Cobalt gave their attendees an opportunity to sample the ride, comfort and advanced wave technology found in its larger and more spacious new R35 Surf runabout, the company’s largest boat of its type, at an introductory ‘Surf Ride & Drive’ in Winter Park, Florida. Complementing the company’s R35 Sterndrive and R35 Outboard models, the R35 Surf delivers Cobalt’s renowned wave and wake surfing capability in a boat with a 35’ 4” LOA and 10’ 10” beam. The yacht-certified R35 Surf is an even roomier way to pamper family and friends, with its ‘perfect ride’ Surf Gate technology that is fully scalable to all surfing levels, along with impressive size, agility, and an extensive list of luxury features.

Powered by a choice of twin forward-drive Volvo engines, the R35 Surf’s elegant lines reflect Cobalt’s contemporary design concept, with a deep cockpit and greater freeboard for a more spacious interior and larger bow and cockpit areas. The R35 Surf features such standard amenities as a Garmin glass cockpit with multiple touchscreen displays, ultra-fast USB-C charging stations, a wealth of storage space and cupholders, an integral swim step and a cabin that accommodates both sleeping and seating for use with a smart TV/music player/gaming console. Other premium options include a Harman Kardon premier marine audio system, a side-entry door, a Seakeeper gyroscopic stabilization system and Cobalt’s patented Splash & Stow inflatables management system.

The R35 Surf also features a deployable galley complete with sink, microwave and electric grill, rising from a solid bench seat at the touch of a button; a Helm Watch display that offers passengers access to charts and cabin controls on a dedicated 7” Garmin screen; a built-in combination deep freezer/fridge with an adjustable temperature range from 0 to 50 degrees F.; and a FLIR compact thermal camera for an extra level of safety and situational awareness.

“Adding Surf Gate technology to our spacious R35 series, the new R35 Surf is the ideal way to combine size and luxury with fun on the water,” said Jason Turner, Cobalt’s president. “And our ‘Surf Ride & Drive’ event in Winter Park let boaters also try our popular R6 Surf and R31 Surf models with the magnificent new R35 Surf.”

Currently in production, the new R35 Surf is available through Cobalt’s World Class Dealer Network.

About Cobalt: Headquartered in Neodesha, KS, Cobalt Boats LLC, is a publicly owned, industry-leading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt, a division of Malibu Boats, has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/78106fb3-f548-4922-9f36-a49fcc094a38

The post Cobalt Premieres its New R35 Surf Luxury Runabout At An Exclusive Winter Park, FL, VIP ‘Surf Ride & Drive’ Event appeared first on Cobalt Boats.

NEODESHA, Kan., Nov. 06, 2024 (GLOBE NEWSWIRE) — An ideal choice for family boating, Cobalt’s new Model R31 sterndrive is a ‘just-right’ sized day boat that also offers style, ample interior room, and a full complement of luxury features. With its 31’ 5” LOA and 9’ 10” beam, the R31 delivers smooth handling, impressive performance, luxury amenities and the comfort of Cobalt’s legendary ride.

Standard power comes from twin Volvo 380-hp V-8 engines, with a range of other options that include twin Volvo or Mercury powerplants providing up to 430-hp each. The R31’s sleek lines and contemporary design reveal a deep cockpit and greater freeboard for a more spacious interior and larger bow and cockpit areas. Standard features include dual touchscreen Garmin displays, digital switches, a Volvo joystick control for effortless maneuvering, a wealth of cupholders, a side-entry step, a below-deck head, a swim platform with flip-down step and a six-speaker audio system. Options include a variety of audio upgrades, including a Harman Kardon “Platinum Audio” package – a 14-speaker, 4,000-watt system acoustically tuned to your boat – along with a bow-and-head-accessible watersports closet, a programmable RGB LED lighting, a hydraulic swim platform upgrade, a hardtop soundbar, and a food-prep galley with a refrigerator drawer and pull-out walnut charcuterie board. Other available operational features include a Seakeeper gyroscopic stabilization system, Cobalt’s patented Splash & Stow inflatables management system, up to five wireless phone chargers, hull side windows, multiple tower styles and even a rear-view camera.

“Designed to be the ideal size for a family weekend getaway, the new R31 embodies all the comfort, performance and luxury that boaters have come to expect from Cobalt,” said Jason Turner, Cobalt’s president.

The new R31 Sterndrive is available soon at your nearby Cobalt World Class Dealer.

About Cobalt: Headquartered in Neodesha, KS, Cobalt Boats LLC, is a publicly owned, industry-leading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt, a division of Malibu Boats, has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com

The post Cobalt Introduces the New Model R31 Sterndrive Luxury Runabout At the 2024 Fort Lauderdale International Boat Show appeared first on Cobalt Boats.

NEODESHA, Kan., Oct. 11, 2024 (GLOBE NEWSWIRE) — Premium luxury day boat manufacturer Cobalt Boats continued its regular series of World Class Dealer Meetings with a three-day event held September 9, 10 and 11 at the Abbey Resort in Fontana, WI. As in the past, the annual event recognized last year’s accomplishments and built camaraderie among its 250 attendees. This year’s theme was “Navigating the Storm: Grit and Perseverance in a Challenging Market,” with a program designed to help deal with common industry challenges. On arrival day, the group enjoyed heavy hors d’oeuvres at Gordy’s Lakefront Marine leading up to the exciting introduction of three new Cobalt models, the R31, R31 Surf and R35 Surf.

Dealer Activities

On Day 2, the dealer activities started in earnest. A Fun Run/Walk started the day, followed by a group breakfast and the Opening Ceremony for the Business Meeting. Topics included the state of the industry (challenging), state of the company (strong), a market-share update and a thorough overview of upcoming new products. The morning ended with Cobalt management hosting a ‘Fireside Chat’ to address dealer questions. After a group lunch, the afternoon featured test drives of the new boats, along with breakout sessions that included training on the new features and accessories, the introduction of a new line of Cobalt Trailers and visits to the Vendor Mall to see the latest offerings. The evening was reserved for the dealer Awards Banquet, where attendees were encouraged to dress in their favorite sports team attire. In this festive atmosphere, the following dealers were recognized for achieving the highest rankings in sales and customer satisfaction:

The meeting wrapped up on Day 3 with the departure of most attendees, though a National Ride and Drive Event at Gordy’s Lakefront Marine was offered to dealers and their customers who wished to test drive the new Cobalt R31, R31 Surf and R35 Surf boats. Watch for details on these exciting new models in 2025!

About Cobalt:   Headquartered in Neodesha, KS, Cobalt Boats LLC is a publicly owned, industry-leading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt, a division of Malibu Boats, has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com

Contact: Kelle Pierce
1715 N. 8^th St., Neodesha, KS 66757
800-835-0256
www.cobaltboats.com

The post Cobalt Celebrates Its Dealer Partners, Associates and Vendor Partners and Introduces Its New R31, R31 Surf Model and R35 Surf Models appeared first on Cobalt Boats.

NEODESHA, Kan., Feb. 29, 2024 (GLOBE NEWSWIRE) — Cobalt Boats is proud to announce that it was recognized for marketing excellence, winning top honors in the 2023 Neptune Awards competition for the best long video and best social media campaign. The Neptune Awards are given annually by the Marine Marketers of America (MMA) and judged by industry peers to honor marketing creativity and excellence in the recreational marine industry. The awards were presented in a ceremony paired with a cocktail reception during the 2024 Discover Boating Miami International Boat Show©.

In the fiercely competitive arena of Single Long Video, Cobalt’s entry, ‘R35 Outboard: Girls Day on the Water,’ captivated judges with its breathtaking cinematography and compelling narrative. The committee commended its ability to evoke emotion, ignite wanderlust, and foster tangible engagement, ultimately earning Cobalt Boats the prestigious Neptune Award.

Similarly, Cobalt’s innovative approach to social media garnered acclaim, with ‘The Cobalt Time Capsule’ campaign recognized as the epitome of authenticity and audience resonance. Judges praised its utilization of user-generated content, noting the campaign’s ability to enhance brand loyalty and actively involve users with the Cobalt Boats brand.

Alisdair Martin, MMA Board Officer, commends Cobalt Boats, “Congratulations to Cobalt Boats for their exceptional achievement in the Neptune Awards, securing victory in both the social media campaign and video (longform) categories. Their success underscores a commitment to innovation and excellence, setting a high standard in marine industry marketing. We applaud Cobalt Boats for their creativity, strategic vision, and dedication to engaging audiences through compelling storytelling across diverse platforms.”

Jason Turner, President of Cobalt Boats, expressed, “We’re gratified that the MMA recognized the outstanding market focus and engagement that was showcased by our Neptune-winning entries. We were very pleased to participate in this year’s awards program, which was by all accounts a resounding success.”

About Cobalt:
Headquartered in Neodesha, KS, Cobalt Boats LLC, is a publicly owned, industry-leading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt, a division of Malibu Boats, has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com.

Contact: Kelle Pierce
kellep@cobaltboats.com
1715 N. 8^th St., Neodesha, KS 66757
800-835-0256
www.cobaltboats.com

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