Wednesday, October 23, 2013
Cobalt Hosts Ride and Drive Event During Dealer Conference
Cobalt Boats held a very successful “Ride and Drive” customer event at The Vinoy Renaissance in St. Petersburg, FL on Sunday, September 8, 2013. During the event there were 14 Cobalt boats available to demonstrate, and participants were able to take the helm of the Cobalt model of their choice as they experienced the award winning Cobalt ride. Over 200 invited guests were some of the first to take a sneak peek at the new 2014 boat line, which includes the Water Sport Series, Cruisers, SD Series, A Series and the R3 and R7 Bowriders. This amazing display of 2014 models was showcased by official Cobalt representatives, along with a team of technicians from Mercury and Volvo. “The event was an amazing success. It was such a pleasure to share the Cobalt story with customers from around the country at a convenient and luxurious location” said Gavan Hunt, VP of Sales and Marketing at Cobalt.
Categories: Cobalt Boats, Customer Service, Dealer Partners, Shows and Events | Tags: Boat Dealers, Boating Industry, Cobalt Boats
Wednesday, October 16, 2013
Cobalt Boats Recognize Top Dealers during 2014 Dealer Meeting
Cobalt Boats recently completed a very successful Worldwide Dealer Conference at the Vinoy Resort in St. Petersburg, FL. Over 350 Cobalt Dealer participants from across North America and other International locations traveled to St. Petersburg. “We are proud to have such a fantastic group of dealer partners join us as we celebrate a successful season” says Gavan Hunt, VP of Sales and Marketing at Cobalt Boats. “Our dealers provided us the opportunity to have a record-setting year at Cobalt, and our dealer meeting this year had the feel of a victory celebration.”
In addition to the launch of the new 2014 Cobalt Boats, the top dealers were commended for their past year’s accomplishments. Cobalt Boats is proud to announce the recipients of the 2013 model year dealer awards. This prestigious recognition of the outstanding dedication to customer satisfaction by the Cobalt dealers remains a key highlight to the company’s annual dealer event. This year’s awards for excellence in Customer Care, Cobalt Captain’s Awards, Top Ten Dealers, Rookie of the Year and World’s Largest Cobalt Dealer were presented during the meeting.
Cobalt’s Customer Care Program, implemented in 1975, has proven to be a great tool in tracking product as well as dealer performance. Cobalt’s newest refinement of the Customer Care Program, the Cobalt CSI Ambassador, utilizes Net Promoter Scores worldwide and focuses on the importance of customer referrals. The Top Ten awards are based on a combination of the CSI score and hard-fought sales volume. The World’s Largest Cobalt Dealer, the number one spot in the Top Ten Dealer awards, for the second year in a row, went toCobalt Boats of Atlanta, LLC - Singleton Marine Group.
Austin Singleton, Anthony Aisquith, and their team pride themselves on excellence during the entire sales and service experience. The remaining Top Ten Dealer awards, presented respectively:
• Arrowhead Yacht Club & Boat Sales
• Slalom Shop
• Gordy’s Lakefront Marina
• Park’s Marina
• Premier Marina Inc.
• Seattle Boat Company
• Boats by George
• San Ramon Boat Center
• Walker’s Point Marina
Also honored were the Customer Satisfaction Award recipients based on the Cobalt Ambassador Scoring System. Cobalt recognized more than 71% of the dealer organization in the 2013 model year for their excellent CSI scores, their utilization of the Net Promoter System striving for continuous improvement in the services they offer and building business through satisfied customers. Every year a single dealership receives an award which represents a special effort to ensure customer satisfaction and as a result, increases their CSI score.
The 2013 Most Improved CSI Award was presented to Boatcity – The Netherlands.
The top CSI honors for the Central sales region was also the Worldwide CSI Award winner. This award was presented to Gordy’s Lakefront Marina, Lake Geneva, WS and Fox Lake, IL.
The Western Region CSI honors went to Great Lakes Marine, Littleton, CO.
The South Eastern CSI award went to Rambo Marine in Northern Alabama.
The North Eastern Region CSI Award was a tie, and was presented to Bill’s Marine Service – Deep Creek, MD, and Travis Marine, Knoxville, TN.
The Regional CSI Award for International went to Brunnert – Grimm - Switzerland.
Rookie of the Year Award is given to the first year dealer with top ranking sales, and this year’s winner was The Boathouse of Cape Coral, FL.
In addition to the dealer awards, Cobalt recognizes those sales personnel who are top performers worldwide as a “Cobalt Captain”.
The Cobalt Captains for 2013 are listed below:
· Darin Partello, Parks Marina
· Tony Essler, Rayburns Marine
· Dan Lemieux, East Coast Flight Craft
· Justin Shields, Singleton Marine Group
· Justin Giroux, Gordy's Lakefront Marine
· Kirk Streed, Village Marina
· Jeff Gibbs, Clinton Marine
· Randy Tague, Lake Viking Marine
· Johan Iwanowski, Causeway Marine
· Lex Rambo, Rambo Marine
· Bruce Reid, Walker's Point Marina
Cobalt Boats would again like to thank all the dealers that helped make this year’s Breakthrough Performance Dealer Meeting a huge success. From the dedicated dealers to the associates,to the hands that build these boats, Cobalt appreciates and applaudsthe tremendous hard work that goes into creating the best boat on the water. Congratulations to all of our dealers as we look forward to the new 2014 model year with confidence and pride.
Categories: Customer Service, Dealer Partners, Industry News, Shows and Events | Tags: Boat Dealers, Boating Industry, Cobalt Boats
Thursday, March 22, 2012
Your Best Weekends
In no way reasonable do I pretend that the looming, if warm and well-lit, interior of an exhibition hall can reproduce the joys of your favorite cove. But you can visit the arena nearest you in these latter, all-important days of America’s boat-show season, and you can check out the new Cobalts on display there. Yes you can.
In every way reasonable I argue that those few precious hours in the company of these boats will remind you that a new Cobalt can become a place set apart in space and time, even under the domed concrete ceiling of a trade show. Even there, with the popcorn smell and the undertones of a thousand conversations, a new Cobalt will incline you toward a state of mind that says, “Let’s slow down here. Let’s sit and enjoy each other’s company a while longer.” Yes, you should.
And then you can come to the point of this particular afternoon, and you can take a hard, work-manly look at the Cobalt models for 2012, four of them brand new to the line. You might then dig around in the Cobalt of your choice. You might look at the stitching of the upholstery. You might run your hand along the gleaming finish of a perfect gelcoat. You might open some storage bins, and notice their the fit and finish of a boat that’s way, way more than meets the casual eye. You might decide that right here is a boat ready to take you down to the sea in style, safety, dependability, and obvious comfort. Yes, you might.
So here’s the deal. Make the sea level rise. Roll up your pants, and visit a boat show near you. You deserve an up-close and very personal look-see with some new friends from a Cobalt dealership near you.
Yes, you do.
Categories: Shows and Events | Tags: Destination, Family Boating, Lifestyle, Luxury Boat, New Boat
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