Wednesday, October 23, 2013
Cobalt Hosts Ride and Drive Event During Dealer Conference
Cobalt Boats held a very successful “Ride and Drive” customer event at The Vinoy Renaissance in St. Petersburg, FL on Sunday, September 8, 2013. During the event there were 14 Cobalt boats available to demonstrate, and participants were able to take the helm of the Cobalt model of their choice as they experienced the award winning Cobalt ride. Over 200 invited guests were some of the first to take a sneak peek at the new 2014 boat line, which includes the Water Sport Series, Cruisers, SD Series, A Series and the R3 and R7 Bowriders. This amazing display of 2014 models was showcased by official Cobalt representatives, along with a team of technicians from Mercury and Volvo. “The event was an amazing success. It was such a pleasure to share the Cobalt story with customers from around the country at a convenient and luxurious location” said Gavan Hunt, VP of Sales and Marketing at Cobalt.
Categories: Cobalt Boats, Customer Service, Dealer Partners, Shows and Events | Tags: Boat Dealers, Boating Industry, Cobalt Boats
Wednesday, October 16, 2013
Cobalt Boats Recognize Top Dealers during 2014 Dealer Meeting
Cobalt Boats recently completed a very successful Worldwide Dealer Conference at the Vinoy Resort in St. Petersburg, FL. Over 350 Cobalt Dealer participants from across North America and other International locations traveled to St. Petersburg. “We are proud to have such a fantastic group of dealer partners join us as we celebrate a successful season” says Gavan Hunt, VP of Sales and Marketing at Cobalt Boats. “Our dealers provided us the opportunity to have a record-setting year at Cobalt, and our dealer meeting this year had the feel of a victory celebration.”
In addition to the launch of the new 2014 Cobalt Boats, the top dealers were commended for their past year’s accomplishments. Cobalt Boats is proud to announce the recipients of the 2013 model year dealer awards. This prestigious recognition of the outstanding dedication to customer satisfaction by the Cobalt dealers remains a key highlight to the company’s annual dealer event. This year’s awards for excellence in Customer Care, Cobalt Captain’s Awards, Top Ten Dealers, Rookie of the Year and World’s Largest Cobalt Dealer were presented during the meeting.
Cobalt’s Customer Care Program, implemented in 1975, has proven to be a great tool in tracking product as well as dealer performance. Cobalt’s newest refinement of the Customer Care Program, the Cobalt CSI Ambassador, utilizes Net Promoter Scores worldwide and focuses on the importance of customer referrals. The Top Ten awards are based on a combination of the CSI score and hard-fought sales volume. The World’s Largest Cobalt Dealer, the number one spot in the Top Ten Dealer awards, for the second year in a row, went toCobalt Boats of Atlanta, LLC - Singleton Marine Group.
Austin Singleton, Anthony Aisquith, and their team pride themselves on excellence during the entire sales and service experience. The remaining Top Ten Dealer awards, presented respectively:
• Arrowhead Yacht Club & Boat Sales
• Slalom Shop
• Gordy’s Lakefront Marina
• Park’s Marina
• Premier Marina Inc.
• Seattle Boat Company
• Boats by George
• San Ramon Boat Center
• Walker’s Point Marina
Also honored were the Customer Satisfaction Award recipients based on the Cobalt Ambassador Scoring System. Cobalt recognized more than 71% of the dealer organization in the 2013 model year for their excellent CSI scores, their utilization of the Net Promoter System striving for continuous improvement in the services they offer and building business through satisfied customers. Every year a single dealership receives an award which represents a special effort to ensure customer satisfaction and as a result, increases their CSI score.
The 2013 Most Improved CSI Award was presented to Boatcity – The Netherlands.
The top CSI honors for the Central sales region was also the Worldwide CSI Award winner. This award was presented to Gordy’s Lakefront Marina, Lake Geneva, WS and Fox Lake, IL.
The Western Region CSI honors went to Great Lakes Marine, Littleton, CO.
The South Eastern CSI award went to Rambo Marine in Northern Alabama.
The North Eastern Region CSI Award was a tie, and was presented to Bill’s Marine Service – Deep Creek, MD, and Travis Marine, Knoxville, TN.
The Regional CSI Award for International went to Brunnert – Grimm - Switzerland.
Rookie of the Year Award is given to the first year dealer with top ranking sales, and this year’s winner was The Boathouse of Cape Coral, FL.
In addition to the dealer awards, Cobalt recognizes those sales personnel who are top performers worldwide as a “Cobalt Captain”.
The Cobalt Captains for 2013 are listed below:
· Darin Partello, Parks Marina
· Tony Essler, Rayburns Marine
· Dan Lemieux, East Coast Flight Craft
· Justin Shields, Singleton Marine Group
· Justin Giroux, Gordy's Lakefront Marine
· Kirk Streed, Village Marina
· Jeff Gibbs, Clinton Marine
· Randy Tague, Lake Viking Marine
· Johan Iwanowski, Causeway Marine
· Lex Rambo, Rambo Marine
· Bruce Reid, Walker's Point Marina
Cobalt Boats would again like to thank all the dealers that helped make this year’s Breakthrough Performance Dealer Meeting a huge success. From the dedicated dealers to the associates,to the hands that build these boats, Cobalt appreciates and applaudsthe tremendous hard work that goes into creating the best boat on the water. Congratulations to all of our dealers as we look forward to the new 2014 model year with confidence and pride.
Categories: Customer Service, Dealer Partners, Industry News, Shows and Events | Tags: Boat Dealers, Boating Industry, Cobalt Boats
Wednesday, October 09, 2013
Cobalt Dealers Raise $15,000 for Cancer During Dealer Conference
The Cobalt 5 K Fun Run is an annual Cobalt dealer meeting function started in 2006 by Cobalt associate George Muffick, the North Eastern Regional Sales Manager at Cobalt Boats. Since it’s inception, George has been the leader of the event helping it grow from 6 participants in 2006 to the 78 that participated this year (either Running, Walking, or Biking). You see, George is a cancer survivor, and this year he made a focused effort to involve the worldwide Cobalt dealers in a fund raiser. Cobalt dealers were tested by a rejuvenating 5 K Fun Run in the Vinoy Park in St. Petersburg, FL running along the shores of Tampa Bay in the wee hours of the morning before the days agenda kicked off.
The Fun Run, which benefited the American Cancer Society, has been a dealer meeting event since 2006, but this was the first year to deem it a charitable cause, and the dealers responded to the fundraiser with very generous donations. Cobalt dealers accumulated over $15,000. 00 in a Calcutta auction which offered the sale of 17 - 4 person teams. The teams walked or ran the course for time, and the lowest cumulative time of the four man teams won the event. Dealers were allowed to purchase teams the night before the run at an exciting Calcutta, with an agreement to split 50%/50% the winnings with the cancer society.
After the event was over, and with an even more generous gesture, the winners donated their proceeds 100% to the Cancer Society. “The generosity of the Cobalt dealer group is simply amazing, and the fun run was absolutely a blast for all participants” says George Muffick. “The Fun Run has grown to become a fun and a competitive event with the lowest time being at the 20 minute mark for a 5K course, but even the walkers and bikers have fun because there are others at the same pace. It’s exciting to see our dealers continue to grow their emphasis on fitness throughout our dealer network, and each year at the fun run we get to see how they’ve improved.
Our dealers feel great physically because they challenge themselves to participate each year, and now they are benefitting others through their generosity towards the cancer society”. “It’s a winning combination!” In conjunction with the event, Cobalt held its annual dealer meeting conference at the Vinoy Resort and Golf Club in St. Petersburg, Florida. The conference brought together dealers from across the globe to experience what’s in store for the upcoming 2014 model year.
The packed agenda featured a spectacular introduction of the new 2014 models aboard “Yacht Starship”, Florida’s largest dining yacht. Discussion centered on the new R Series introductions which included the R3, R5 and R7. In addition, the 2014 model year will showcase the new 220S, featuring innovative seating design. Dealers were also enlightened by the dynamic keynote speech from Sam Dantzler, who shared key insights on sales strategies and critical issues facing today’s recreational retailers.
Categories: Cobalt Boats, Dealer Partners, Industry News, Lifestyle | Tags: Boat Dealers, Boating Industry, Cobalt Boats, Lifestyle
Tuesday, September 24, 2013
Zachary Lodder, son of Cobalt dealer Craig Lodder, Critques the New 2014 Cobalt R7Zachary Lodder, son of Cobalt dealer Craig Lodder, gives his review of driving the 2014 Cobalt R7 during the annual Dealer Meeting in St. Petersburg, FL.
Categories: Cobalt Boats, Dealer Partners, Lifestyle, Tips and Hints, Videos | Tags: Boat Dealers, Boating Industry, Cobalt Boats
Monday, November 12, 2012
Cobalt Dealers Dominate Boating Industry’s Top 100 Boat Dealers in North America
Legendary Marine of Destin, Florida was named Dealer of the Year for its rapid growth and thoughtful investments in marketing, education, and service. This accomplishment marks the first time that a Cobalt dealer has been recognized at the top Position in the Top 100.
In addition, Cobalt dealers were recognized throughout the night, partially due to the massive increases in market share and sales growth that Cobalt dealers have experienced. Action Water Sports won special recognition for its website, ranked best among all North American dealerships, as did Parks Marina of Okoboji, Iowa for the quality of its customer events. Gordy’s Lakefront Marine of Fontana, Wisconsin saw its all-important service department named the very best in North America.
Cobalt Boats congratulates these outstanding businesses for their allegiance to the highest standards of integrity, knowledge of product, and willingness to go above and beyond in the service of ever more sophisticated customers. Altogether, Cobalt dealerships accounted for a full twenty percent of the Top 100. Listed below are the Cobalt Dealerships recognized as Top 100 Dealers.
Categories: Dealer Partners, Industry News | Tags: Award Winning Boat, Boat Dealers, Boating Industry, Cobalt Boats
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