Wednesday, October 23, 2013
Cobalt Hosts Ride and Drive Event During Dealer Conference
Cobalt Boats held a very successful “Ride and Drive” customer event at The Vinoy Renaissance in St. Petersburg, FL on Sunday, September 8, 2013. During the event there were 14 Cobalt boats available to demonstrate, and participants were able to take the helm of the Cobalt model of their choice as they experienced the award winning Cobalt ride. Over 200 invited guests were some of the first to take a sneak peek at the new 2014 boat line, which includes the Water Sport Series, Cruisers, SD Series, A Series and the R3 and R7 Bowriders. This amazing display of 2014 models was showcased by official Cobalt representatives, along with a team of technicians from Mercury and Volvo. “The event was an amazing success. It was such a pleasure to share the Cobalt story with customers from around the country at a convenient and luxurious location” said Gavan Hunt, VP of Sales and Marketing at Cobalt.
Categories: Cobalt Boats, Customer Service, Dealer Partners, Shows and Events | Tags: Boat Dealers, Boating Industry, Cobalt Boats
Wednesday, October 16, 2013
Cobalt Boats Recognize Top Dealers during 2014 Dealer Meeting
Cobalt Boats recently completed a very successful Worldwide Dealer Conference at the Vinoy Resort in St. Petersburg, FL. Over 350 Cobalt Dealer participants from across North America and other International locations traveled to St. Petersburg. “We are proud to have such a fantastic group of dealer partners join us as we celebrate a successful season” says Gavan Hunt, VP of Sales and Marketing at Cobalt Boats. “Our dealers provided us the opportunity to have a record-setting year at Cobalt, and our dealer meeting this year had the feel of a victory celebration.”
In addition to the launch of the new 2014 Cobalt Boats, the top dealers were commended for their past year’s accomplishments. Cobalt Boats is proud to announce the recipients of the 2013 model year dealer awards. This prestigious recognition of the outstanding dedication to customer satisfaction by the Cobalt dealers remains a key highlight to the company’s annual dealer event. This year’s awards for excellence in Customer Care, Cobalt Captain’s Awards, Top Ten Dealers, Rookie of the Year and World’s Largest Cobalt Dealer were presented during the meeting.
Cobalt’s Customer Care Program, implemented in 1975, has proven to be a great tool in tracking product as well as dealer performance. Cobalt’s newest refinement of the Customer Care Program, the Cobalt CSI Ambassador, utilizes Net Promoter Scores worldwide and focuses on the importance of customer referrals. The Top Ten awards are based on a combination of the CSI score and hard-fought sales volume. The World’s Largest Cobalt Dealer, the number one spot in the Top Ten Dealer awards, for the second year in a row, went toCobalt Boats of Atlanta, LLC - Singleton Marine Group.
Austin Singleton, Anthony Aisquith, and their team pride themselves on excellence during the entire sales and service experience. The remaining Top Ten Dealer awards, presented respectively:
• Arrowhead Yacht Club & Boat Sales
• Slalom Shop
• Gordy’s Lakefront Marina
• Park’s Marina
• Premier Marina Inc.
• Seattle Boat Company
• Boats by George
• San Ramon Boat Center
• Walker’s Point Marina
Also honored were the Customer Satisfaction Award recipients based on the Cobalt Ambassador Scoring System. Cobalt recognized more than 71% of the dealer organization in the 2013 model year for their excellent CSI scores, their utilization of the Net Promoter System striving for continuous improvement in the services they offer and building business through satisfied customers. Every year a single dealership receives an award which represents a special effort to ensure customer satisfaction and as a result, increases their CSI score.
The 2013 Most Improved CSI Award was presented to Boatcity – The Netherlands.
The top CSI honors for the Central sales region was also the Worldwide CSI Award winner. This award was presented to Gordy’s Lakefront Marina, Lake Geneva, WS and Fox Lake, IL.
The Western Region CSI honors went to Great Lakes Marine, Littleton, CO.
The South Eastern CSI award went to Rambo Marine in Northern Alabama.
The North Eastern Region CSI Award was a tie, and was presented to Bill’s Marine Service – Deep Creek, MD, and Travis Marine, Knoxville, TN.
The Regional CSI Award for International went to Brunnert – Grimm - Switzerland.
Rookie of the Year Award is given to the first year dealer with top ranking sales, and this year’s winner was The Boathouse of Cape Coral, FL.
In addition to the dealer awards, Cobalt recognizes those sales personnel who are top performers worldwide as a “Cobalt Captain”.
The Cobalt Captains for 2013 are listed below:
· Darin Partello, Parks Marina
· Tony Essler, Rayburns Marine
· Dan Lemieux, East Coast Flight Craft
· Justin Shields, Singleton Marine Group
· Justin Giroux, Gordy's Lakefront Marine
· Kirk Streed, Village Marina
· Jeff Gibbs, Clinton Marine
· Randy Tague, Lake Viking Marine
· Johan Iwanowski, Causeway Marine
· Lex Rambo, Rambo Marine
· Bruce Reid, Walker's Point Marina
Cobalt Boats would again like to thank all the dealers that helped make this year’s Breakthrough Performance Dealer Meeting a huge success. From the dedicated dealers to the associates,to the hands that build these boats, Cobalt appreciates and applaudsthe tremendous hard work that goes into creating the best boat on the water. Congratulations to all of our dealers as we look forward to the new 2014 model year with confidence and pride.
Categories: Customer Service, Dealer Partners, Industry News, Shows and Events | Tags: Boat Dealers, Boating Industry, Cobalt Boats
Friday, August 23, 2013
Relax, You Have a Cobalt Warranty
Pour yourself a nice glass of tea. Feeling comfortable? Good.
We're about to build your confidence in your Cobalt, in its ongoing ability to serve you and your family for a generation and more. Riding there with you across a chop that your Cobalt turns into glass come the skill and the conscientiousness of the best boat-builders in the world. Imagine them there with you: big Tim in fiberglass layup, the perfectionist Aubrey over in upholstery, the relentless Ms. Deborah watching quality-control at every step of your boat’s construction. While they were crafting you a boat, our associates in Neodesha have also built you an umbrella, the best and broadest insurance of quality in the industry, a warranty that stretches a full decade into your family’s best days together.
You have the St. Clair family standing squarely behind your Cobalt, just as you may rest assured of the integrity of Cobalt’s top managers and the skills of the hands-on, good-hearted, oh so capable doers on the Cobalt dealer team. You may relax.
The Cobalt warranty stands alone, out there on the horizon where no other marine manufacturer dares to cruise: ten-year protection on the hull and deck structure; five years on the engine, the drive, the electrical and fuel systems, the controls and instrumentation, the electronics, and every accessory stem to stern; three years of protection on the gelcoat, upholstery and canvas, and every component made by Cobalt.
Maybe you know this. Maybe your appreciation of the Cobalt warranty is rich and full.
Then again, maybe you don’t know the full story. Did you know that the warranty also covers $100 worth of towing, dockside assistance, pick-up and delivery of your Cobalt, or hoist and lift-out if you wish? Are you happily aware that, on every covered repair, we’re going to take care of taxes, shop supplies, lubricants, coolants, filters, spark plugs, hoses, clamps, belts, tuning of the engine and, as necessary, lake or sea trials? Did you know that you can transfer the warranty on your Cobalt to a new owner with the easy completion of a short form? We trust that we’ve given you some comfort. Your Cobalt is waiting, and you haven’t a single, solitary worry in the world.
Categories: Boating Safety, Cobalt Boats, Customer Service, Tips and Hints | Tags: Cobalt Boats, Lifestyle
Friday, September 21, 2012
The rains have finally come to Neodesha, Kansas. After fifty-plus days above a hundred degrees Fahrenheit, we’ve become a bit philosophical. About our work. About its obligations and its rewards.
We’ve been thinking about you.
We believe in thoughtful fanaticism. We value enthusiasm in the pursuit of personal and collective standards of performance determined by the specific, identifiable needs and wishes of our customers. We understand the particular relationship between boats and their owners, the deeply personal nature of a product whose principal function is to introduce families to boating. The big abstractions matter: “quality,” “innovation,” “service,”.
But we understand that the such words find meaning in the ten thousand daily completions of small, carefully defined tasks. Quality begins in the integrity of a wiring circuit. Innovation is subsumed in the first flicker of an idea for a better brace for a windshield. Service is a phone call.
We build boats so that your expectations are established after the first ride in your new boat. Boating is visceral. It’s adrenalyzed, physical, full of sensations felt, first, in the middle of one’s chest. And so Cobalt builds boats that thump, subtly sometimes, but thumping nonetheless, full of your family’s best feelings about yourselves and your time together.
Cobalt builds boats for families and for friends. In the realization of individual dreams we find a corporate identity. Cobalt boats have become timeless in the terms that make them uniquely valuable: first the integrity and then the skills of our associates. To the degree that the people of Cobalt anticipate your needs, your wishes, we will succeed.
Categories: Customer Service, Lifestyle | Tags: Boat Dealers, Family Boating, Luxury Boat, New Boat
Thursday, January 05, 2012
The Heart of Cobalt
My collegiate degrees equipped me, vocationally, to teach. So when I left education, I fell soon into plant tours, the mandatory safety glasses robbing me of IQ points I could not afford to lose. These walks around factories were congenial and informative, and I enjoyed them, even at the end of my nine years of writing corporate profiles for the Wichita Area Chamber of Commerce. Then, on my own, a fledgling freelancer down in Neodesha, Kansas I walked through a gigantic metal building involving “the best boat builders in the world.” Or so the sign said.
My guide was a young man, a very young man, the owner’s son I understood. Ouch. “Get ready for some hard looks,” I thought. “A little resentment bouncing around here,” I expected. “Nothing like watching people work for the richest kid in town.”
And you know, it just goes to show how wrong you can be.
I spent a couple of hours with this smiling, laughing, happy guy named Paxson St. Clair, and he knew everyone working in that plant. And they knew him. Thirty minutes would have delivered the necessary information, an overall impression of the Cobalt manufacturing facility, but we needed an extra hour or so just to stop and visit, to say hey to essentially every Cobalt associate in the plant that day.
My presumptions made me feel small and silly, stereotypes beside the point in personal interaction built around respect and affection and loyalty, each to each. We were walking in the very back of the plant, and Paxson stopped to talk to a man, late middle-aged but erect and strong, he too hooting with the boss’ son. This old gentleman took me by the arm, led me a few steps away, and he said, “You need to understand that I’d lay down my life for Pack St. Clair.” [Paxson’s dad, Cobalt’s founder, now retired]
The Chamber of Commerce had not prepared me for self-sacrifice of any sort, certainly not on this order of magnitude. But this man’s gentle and inescapable hold on my arm told me that most surely his words were heartfelt. Actionable and certain, fully intended in the way that only the very best friendships can produce. For twenty years now Cobalt Boats has shown me that molds were made, even the five-part jobbies used on the A-Series boats, to be broken. And then built back better than before.
Categories: Customer Service, Lifestyle | Tags: Boat Builders, Boat Dealers, Boating Industry, Cobalt Boats, Luxury Boat, Neodesha
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