Monday, April 18, 2016

New Owners of San Ramon Boat Center Take the Helm


San Ramon Boat Center (SRBC), a long time Cobalt dealership with stores in Rocklin, California and Lake Tahoe, recently announced the sale of the business to Scott Vanderbeek. Scott is a veteran automotive dealership owner with more than 30 years of experience in retail business.

San Ramon Boat Center has been a Cobalt dealer since 1971, when owner Frank Warn and Cobalt Founder Pack St. Clair met at the San Francisco Boat Show. Together, these two marine industry legends established Cobalt Boats as the recreational day-boat leader in Northern California and on Lake Tahoe. Throughout the long term relationship, SRBC has been the world’s largest Cobalt dealership 21 times. “Frank and the Warn family have been friends since our first meeting in 1971,” said Pack St. Clair in a statement. “It has been a successful and rewarding 45-year friendship, and we look forward to building on the rock-solid foundation for the next generation.”

Scott and his son, Jared will immediately be taking over the dealership.  Scott and Jared Vanderbeek have a great resume in the automotive industry with a focus on marketing and customer care. Scott was the President of Woodland Motors for the last 13 years. He previously owned Vanderbeek Motors for 19 years which he sold to AutoNation. The Vanderbeeks, who have been boaters on Lake Tahoe for almost 40 years, are eager to build on the successes and put their mark on the iconic dealership.  Cobalt is happy to welcome Scott and Jared to the Cobalt family. 


  Categories: Cobalt Boats, Customer Service, Dealer Partners, Industry News | Tags: Boat Dealers, Boating Industry, Cobalt Boats, Neodesha

Monday, February 08, 2016

The Cobalt Boat Show Experience


It’s cold. It’s snowy. Cabin fever has us all eager for warm sunshine, waterborne activities and high speed turns. Unfortunately for most of us, winter is here for a few more weeks. But even during the off season, boating can still be top of mind! We call it “Boat Show Heaven” – the small window of time where it is perfectly normal to spend countless hours in a ginormous convention center full of gorgeous watercrafts, sipping on cocktails and dreaming of your first (or next) boat! Speaking of dreamland, Cobalt Boats prides itself on not just building anotherboat, but your dream boat! At a boat show you can expect to find just that – dream boats, ready and willing to take you far, far away from this gloomy state we call winter. There, you’ll find an unmatched display of our best models coupled with a dealer network that will go above and beyond to ensure you have the ultimate experience from start to finish. Here are our top five reasons why you should bundle up, grab the kiddos and start thinking warm thoughts!

1. Our boat display will “wow” you!

It’s all about the details – from ambient lighting to lush carpet rollouts, the Cobalt display embraces both luxury and comfort. We should also add that our dealers make it a point to ensure easy maneuverability among the boats, allowing you to move swiftly from model to model.  Our clean, platform-style display provides a better view inside the boat, too!

2. Technology, baby!

Cobalt is a trendsetter when it comes to innovation. At our boat shows expect to see the latest trends and most up-to-date technology aboard any of our models. One of our favorite features is the Joystick Control System which provides effortless docking! This intuitive maneuvering through a joystick makes operation a breeze for the novice or seasoned boater. Expect also to see our newest engine options like the new FWD Drive from Volvo, along with other drive trains to explore!

3. Knowledge is key!

Our dealers are certified and trained to answer all of your boating questions. Having trouble deciding between models? Brands? Upgrades? Bring a list of questions to a boat show and ask away. Cobalt dealers will provide you with the all of the answers you need to make the best decision.

4. The time is now!

Experts alike will agree – boat show season is the best time to buy a boat. Cobalt dealers offer phenomenal pricing so take advantage by browsing various models and discussing opportunities with your representative..

5.  Customize it!

Another great feature of a Cobalt boat show is the ability to sit down and discuss key features that are important to you. Our Design Your Dream tool is a fun and easy way to customize your very own boat. Get ideas by browsing the models at the show, then sit down with a Cobalt representative to walk through building and pricing your very own dream Cobalt!


  Categories: Cobalt Boats, Customer Service, Dealer Partners, Shows and Events | Tags: Award Winning Boat, Boat Builders, Boat Dealers, Boating Industry, Cobalt Boats, Family Boating, Lifestyle

Friday, September 21, 2012

Cobalt Enthusiasm


The rains have finally come to Neodesha, Kansas.  After fifty-plus days above a hundred degrees Fahrenheit, we’ve become a bit philosophical. About our work. About its obligations and its rewards.

We’ve been thinking about you.

We believe in thoughtful fanaticism.  We value enthusiasm in the pursuit of personal and collective standards of performance determined by the specific, identifiable needs and wishes of our customers.  We understand the particular relationship between boats and their owners, the deeply personal nature of a product whose principal function is to introduce families to boating.  The big abstractions matter: “quality,” “innovation,” “service,”.

But we understand that the such words find meaning in the ten thousand daily completions of small, carefully defined tasks.  Quality begins in the integrity of a wiring circuit.  Innovation is subsumed in the first flicker of an idea for a better brace for a windshield.  Service is a phone call.

We build boats so that your expectations are established after the first ride in your new boat.  Boating is visceral.  It’s adrenalyzed, physical, full of sensations felt, first, in the middle of one’s chest.  And so Cobalt builds boats that thump, subtly sometimes, but thumping nonetheless, full of your family’s best feelings about yourselves and your time together.

Cobalt builds boats for families and for friends. In the realization of individual dreams we find a corporate identity. Cobalt boats have become timeless in the terms that make them uniquely valuable: first the integrity and then the skills of our associates.  To the degree that the people of Cobalt anticipate your needs, your wishes, we will succeed.


  Categories: Customer Service, Lifestyle | Tags: Boat Dealers, Family Boating, Luxury Boat, New Boat

Thursday, January 05, 2012

The Heart of Cobalt


My collegiate degrees equipped me, vocationally, to teach.  So when I left education, I fell soon into plant tours, the mandatory safety glasses robbing me of IQ points I could not afford to lose. These walks around factories were congenial and informative, and I enjoyed them, even at the end of my nine years of writing corporate profiles for the Wichita Area Chamber of Commerce. Then, on my own, a fledgling freelancer down in Neodesha, Kansas I walked through a gigantic metal building involving “the best boat builders in the world.” Or so the sign said.

My guide was a young man, a very young man, the owner’s son I understood.  Ouch.  “Get ready for some hard looks,” I thought.  “A little resentment bouncing around here,” I expected.  “Nothing like watching people work for the richest kid in town.”

And you know, it just goes to show how wrong you can be.

I spent a couple of hours with this smiling, laughing, happy guy named Paxson St. Clair, and he knew everyone working in that plant.  And they knew him.  Thirty minutes would have delivered the necessary information, an overall impression of the Cobalt manufacturing facility, but we needed an extra hour or so just to stop and visit, to say hey to essentially every Cobalt associate in the plant that day.

My presumptions made me feel small and silly, stereotypes beside the point in personal interaction built around respect and affection and loyalty, each to each.  We were walking in the very back of the plant, and Paxson stopped to talk to a man, late middle-aged but erect and strong, he too hooting with the boss’ son. This old gentleman took me by the arm, led me a few steps away, and he said, “You need to understand that I’d lay down my life for Pack St. Clair.”  [Paxson’s dad, Cobalt’s founder, now retired]

The Chamber of Commerce had not prepared me for self-sacrifice of any sort, certainly not on this order of magnitude.  But this man’s gentle and inescapable hold on my arm told me that most surely his words were heartfelt.  Actionable and certain, fully intended in the way that only the very best friendships can produce.  For twenty years now Cobalt Boats has shown me that molds were made, even the five-part jobbies used on the A-Series boats, to be broken.  And then built back better than before.


  Categories: Customer Service, Lifestyle | Tags: Boat Builders, Boat Dealers, Boating Industry, Cobalt Boats, Luxury Boat, Neodesha

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