Monday, April 18, 2016
New Owners of San Ramon Boat Center Take the Helm
San Ramon Boat Center (SRBC), a long time Cobalt dealership with stores in Rocklin, California and Lake Tahoe, recently announced the sale of the business to Scott Vanderbeek. Scott is a veteran automotive dealership owner with more than 30 years of experience in retail business.
San Ramon Boat Center has been a Cobalt dealer since 1971, when owner Frank Warn and Cobalt Founder Pack St. Clair met at the San Francisco Boat Show. Together, these two marine industry legends established Cobalt Boats as the recreational day-boat leader in Northern California and on Lake Tahoe. Throughout the long term relationship, SRBC has been the world’s largest Cobalt dealership 21 times. “Frank and the Warn family have been friends since our first meeting in 1971,” said Pack St. Clair in a statement. “It has been a successful and rewarding 45-year friendship, and we look forward to building on the rock-solid foundation for the next generation.”
Scott and his son, Jared will immediately be taking over the dealership. Scott and Jared Vanderbeek have a great resume in the automotive industry with a focus on marketing and customer care. Scott was the President of Woodland Motors for the last 13 years. He previously owned Vanderbeek Motors for 19 years which he sold to AutoNation. The Vanderbeeks, who have been boaters on Lake Tahoe for almost 40 years, are eager to build on the successes and put their mark on the iconic dealership. Cobalt is happy to welcome Scott and Jared to the Cobalt family.
Categories: Cobalt Boats, Customer Service, Dealer Partners, Industry News | Tags: Boat Dealers, Boating Industry, Cobalt Boats, Neodesha
Monday, February 08, 2016
The Cobalt Boat Show Experience
It’s cold. It’s snowy. Cabin fever has us all eager for warm sunshine, waterborne activities and high speed turns. Unfortunately for most of us, winter is here for a few more weeks. But even during the off season, boating can still be top of mind! We call it “Boat Show Heaven” – the small window of time where it is perfectly normal to spend countless hours in a ginormous convention center full of gorgeous watercrafts, sipping on cocktails and dreaming of your first (or next) boat! Speaking of dreamland, Cobalt Boats prides itself on not just building anotherboat, but your dream boat! At a boat show you can expect to find just that – dream boats, ready and willing to take you far, far away from this gloomy state we call winter. There, you’ll find an unmatched display of our best models coupled with a dealer network that will go above and beyond to ensure you have the ultimate experience from start to finish. Here are our top five reasons why you should bundle up, grab the kiddos and start thinking warm thoughts!
1. Our boat display will “wow” you!
It’s all about the details – from ambient lighting to lush carpet rollouts, the Cobalt display embraces both luxury and comfort. We should also add that our dealers make it a point to ensure easy maneuverability among the boats, allowing you to move swiftly from model to model. Our clean, platform-style display provides a better view inside the boat, too!
2. Technology, baby!
Cobalt is a trendsetter when it comes to innovation. At our boat shows expect to see the latest trends and most up-to-date technology aboard any of our models. One of our favorite features is the Joystick Control System which provides effortless docking! This intuitive maneuvering through a joystick makes operation a breeze for the novice or seasoned boater. Expect also to see our newest engine options like the new FWD Drive from Volvo, along with other drive trains to explore!
3. Knowledge is key!
Our dealers are certified and trained to answer all of your boating questions. Having trouble deciding between models? Brands? Upgrades? Bring a list of questions to a boat show and ask away. Cobalt dealers will provide you with the all of the answers you need to make the best decision.
4. The time is now!
Experts alike will agree – boat show season is the best time to buy a boat. Cobalt dealers offer phenomenal pricing so take advantage by browsing various models and discussing opportunities with your representative..
5. Customize it!
Another great feature of a Cobalt boat show is the ability to sit down and discuss key features that are important to you. Our Design Your Dream tool is a fun and easy way to customize your very own boat. Get ideas by browsing the models at the show, then sit down with a Cobalt representative to walk through building and pricing your very own dream Cobalt!
Categories: Cobalt Boats, Customer Service, Dealer Partners, Shows and Events | Tags: Award Winning Boat, Boat Builders, Boat Dealers, Boating Industry, Cobalt Boats, Family Boating, Lifestyle
Thursday, October 01, 2015
2016 Cobalt & Marker One Dealer Meeting Honors Top Dealers
Setting the record as the best-attended dealer meeting in Cobalt Boats history, more than 400 dealers and vendors gathered at the Hilton Lake Las Vegas in Henderson, Nevada to recap the previous model year and plan for 2016.
The festivities kicked off with a welcome reception which included the debut of five new models. This was the second year Marker One made its introduction into the platform series category and now there are three models – soon to be four. Among other announcements, the host dealer – Boulder Boats – was awarded and recognized, as well the new boat introduction with a sneak peek at each model. The evening concluded with food and beverage atop of the hotel’s scenic bridge overlooking Lake Las Vegas, a private lake with an exclusive clientele. In addition, the top dealers and customer satisfaction awards were also commended for their accomplishments in 2015.
Seminars and other breakout sessions followed the next few days including an invigorating speech by keynote speaker, Ryan Estis. Estis has been recognized as “one of the best keynote speakers ever heard” by Meetings & Conventions magazine. His presentation included Cobalt and Marker One brand specific details and enlightening “today” topics that left the crowd motivated and inspired for the upcoming season.
Also presented during the business meeting was a donation of more than $60,000.00 to the Folds of Honor Program. Cobalt and Marker One Boats donated the net proceeds from each flag pole set sold to the organization, which provides educational scholarships to the families of fallen soldiers.
The awards ceremony night was emceed by Vice President of Sales & Marketing, Gavan Hunt. He was accompanied by Vegas impersonators Marilyn Monroe and the Rat Pack, which made for great entertainment all evening.
The prestigious recognition of the outstanding service and total dedication to customer satisfaction by the Cobalt and Marker One dealers remains a key highlight to the company’s annual dealer event. “This is the ultimate award our dealer organization wants to receive and each award recipient works hard to earn it. Three of our five recipients had a perfect score of 100 determined by 40-75 surveys returned. Cobalt has a world-class dealer organization who will not settle for anything less than perfection. It is an honor to partner with them,” said Debbie Meigs, Customer Service Consultant. The World’s Largest Cobalt Dealer for the fourth year in a row went to Singleton Marine Group, Buford, Georgia. And new this year was the addition of the Largest Single-Market Dealer which was awarded to the team at Village Marina in Osage Beach, Missouri.
Also presented for the first time ever was the Marker One Largest Dealer award which also went to Village Marina. In addition, awards were presented to the following as top performers in the platform category; Rambo Marine of Hazel Green, Alabama and Parks Marina of Okoboji, Iowa. The Regional CSI award is a coveted award.
Other top dealers recognized included:
· Most Improved CSI: Nautiser-Centro Nautico, Portugal
· International CSI: BoatCity, The Netherlands
· Northeast CSI: O’Hara Marine, Inc, Brookfield, CT
· Southeast CSI: Rambo Marine, Hazel Green and Westover, AL
· Western CSI: San Ramon Boat Center, Rocklin, CA
· Central & Worldwide: Gordy’s Lakefront Marine, Lake Geneva, WI
· Top International Dealer: Powerboats, Poland
· Rookie of the Year: The Harbor, MO
Also announced were the Top 10 dealers, which are noted below.
· Seattle Boat Co., Inc., Washington
· Parks Marina, Iowa
· Premier Marine, New Hampshire
· Gordy’s Lakefront Marine, Wisconsin
· Arrowhead Boat & Yacht Sales, Oklahoma
· San Ramon Boat Center, California
· Rambo Marine, Alabama
· Boats By George, Inc., New York
· The Boat House of Cape Coral, Florida
Categories: Cobalt Boats, Customer Service, Dealer Partners, Industry News, Shows and Events | Tags: Award Winning Boat, Boat Dealers, Boating Industry, Bowrider, Cobalt Boats, Cruiser, Cuddy , Luxury Boat, Neodesha, New Boat, Runabout, Watersports
Wednesday, September 30, 2015
Cobalt Boats & Marker One Launch Five New Models for 2016
Making their debut at the 2016 dealer meeting in Las Vegas, Nevada this September, Cobalt and Marker One introduced five new models – a record number of new boats introduced by the company in any one year. The Hilton Lake Las Vegas hosted more than 400 dealer and vendor participants all eager to experience the new boats. The 2016 product line takes innovation to the extreme level with superior construction, exclusive new styling, and inimitable performance and handling.
A40, in the hard-top version, made its introduction in2015 and has made big waves in the performance day boat sector. New for 2016 is the A40 Coupe with
a sleek windshield and integrated top design. The
12' beam houses roominess for
entire crew, all
while they enjoy the luxury that
surrounds them. The
impeccable slim-line styling with a
equipment shelf, sliding sunroof, and
a retractable sure shade integrated
the design. This new model
provides Cobalt customers
the freedom of choice when
comes to the style of day boating they prefer: the open air
of the hard top or the comfortable
convertibility of the coupe.
The newest addition to Cobalt’s award-winning line of bowriders is the all-new R30 – a luxurious open-bow day boat designed with “Free Space Reclamation”, Cobalt’s exclusive technique for cockpit maximization. Elegant and expansive seating options combine with its endless storage spaces to provide the legendary ride that Cobalt is famous for. The largest of the BR Series, the R30 also features an electric actuated swim step astern along with a beach of a sunpad – large enough for four sun worshipers. The port side features a head compartment that doubles as a changing room. At the helm, the captain will find the glass cockpit design provides a birds-eye-view for a safe and enjoyable day on the water – equipped with Garmin screens that keep your systems and route in view at all times.
Cobalt’s R5 Water Sports Series Surf boat featuring the FWD drive from Volvo Penta was a huge hit at the meeting. Cobalt and Volvo sponsored the SURF SHACK and provided surfing lessons to over 125 participants during the launch of this new product. The WSS Surf features a patent-pending surf control system – which
automatically tunes the boat’s attitude to the optimal surf configuration. The R5 WSS Surf combines all the advantages of a sterndrive coupled with the wake-making capabilities of a forward drive.
The wake out back is fully customizable providing smooth transitions and a wide push zone. Jumping on plane instantly, the R5 WSS Surf features the same smooth, comfortable, quiet ride that Cobalt owners have demanded since 1968.
The 2016 Cobalt CS3 is making its debut as the newest boat in the Gateway Series. Measuring over 23 feet and perfectly priced – the CS3 features a completely new hull and deck design. Innovation married with new interior styling will catch the eyes of younger boaters looking to step into a Cobalt. The CS3 features an island sunpad with port and starboard walk-throughs at the transom. Don’t think you can afford a Cobalt? This boat is the perfect stepping stone into that boating arena – and will be especially appealing to those who do not wish to compromise luxury or performance.
Marker One Platform Series launched in to the pontoon market with two fiberglass decked models in 2015 – the M25 and M27. This year, the ML4 will add to the line featuring a popular L-shaped seating layout, new exterior and interior styling, and a new aggressive price point. Its elegant styling and broad selection of features will have luxury pontoon seekers taking notes. The fiberglass liner combined with unique fiberglass hull sides will make this model a contender in this popular segment. Engine choices of Mercury, Yamaha, or Evinrude provide the freedom to choose. Couple that with the electric swim step and exciting gel coat color options and the ML4 is destined to be the buzz at this year’s boat shows!
Categories: Cobalt Boats, Customer Service, Dealer Partners, Industry News, Shows and Events, Watersports | Tags: Award Winning Boat, Boat Dealers, Boating Industry, Bowrider, Cobalt Boats, Cruiser, Cuddy , Family Boating, Lifestyle, Luxury Boat, Neodesha, New Boat, Runabout, Wakeboard, Watersports
Wednesday, August 19, 2015
"We never aimed to be the biggest boat company, just the best."
It all starts with Founder, Pack St. Clair’s vision – “We never aimed to be the biggest boat company, just the best.” From there, his team of exceptional leaders has created an essence, a passion that is felt as soon as you walk through the doors at Cobalt Boats. A passion that motivates our boat builders not only to come to work each day, but to take pride in hand craftsmanship, a trait not necessarily taught, but instilled in the people. In their eyes, the same people who mold our hulls and gelcoat boats are just as essential as the leaders themselves.
As individuals, these leaders have exceptional traits that include the obvious skills like hard work ethic and integrity. But what makes this group exceptional is the driving force behind what we do every day. To be an industry leader, it takes more than just being good at building boats. To be a front-runner in this industry, it takes innovation, constant research and the power to execute a quality product. This team does just that – continuously revolutionizing the boating world, investing in the “what else can we do”, and enlisting in a team of experts, not only in the behind the computers, but walking the floors of our facility, too.
As a result, Cobalt Boats has manifested new innovations that have lured the industry into a different way of thinking. Marker One, one of the company’s innovations, is a platform style boat – an entirely new market. Boat builders and experts took note as the platform boat debuted, and now has the industry thinking creatively about what we typically call “pontoon” boats. Marker One Platform Series embarks on an original idea and has since evolved as the new benchmark for luxury boating. It took this group of leaders to make it all come together – the diligence, research, the re-do’s and un-do’s. Marker One is a success not only because the product is unique, but also because of the people behind it.
And it should not go unmentioned that there are several other product innovations steaming behind this group. This year alone, Cobalt and Marker One will launch eight models. Not just one or two boats that stem from the same lineup, but innovative designs, unheard of for most boat manufacturers.
The worldwide dealer network and team at Cobalt Boats and Marker One have undoubtedly been a catalyst, driving the entire industry to think boldly, get creative and re-energize the market. Cobalt Boats became a leader in the industry not solely because the boats are great, but also because of the team and associates behind the product. It is because of the passion behind the product that makes this company great. The faces on every associate reflect that of our leaders; it’s our DNA.
Categories: Cobalt Boats, Customer Service, Dealer Partners, Industry News, Innovative Features, Lifestyle | Tags: Award Winning Boat, Boat Builders, Boat Dealers, Boating Industry, Cobalt Boats, Family Boating, Lifestyle, Luxury Boat, Neodesha
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