Monday, February 01, 2016

Cobalt Top 10: Boating Destinations


It’s almost that time of year – vacation planning, summer outings and family reunions. For most of us, this means packing a cooler and heading for the great outdoors. And boating just happens to be one of the most sought-after vacation activities! We’d have to agree – it is one of the best ways to kick back, relax and enjoy the finer things in life. So as we anticipate warmer weather and the sand beneath our toes, we invite you to review some of our top boating destinations, brought to you by the guys who know it the best! Now let’s get to planning those fun-filled, wind-in-your-hair water excursions, Cobalt style!

In no particular order:

1. Lake Arrowhead, California

Dealer: Inland Boat Center

Considered one of the best kept secrets on the West Coast, Lake Arrowhead is as stunningly beautiful as she is wildly adventurous. With countless outdoor features that fulfill every adrenaline seekers’ fantasy, Lake Arrowhead never ceases to amaze. This is Mother Nature at her finest.  

2. Sarasota, Florida

Dealer: Sara Bay Marina

Strolling down the southwestern coast of the sunny state, this Floridian hot spot encompasses several barrier islands between Sarasota Bay and the Gulf of Mexico. Here you’ll find placid waters, exciting waterfronts and beautiful islands all for your boating enjoyment!

3. Lake Powell, Arizona

Dealer: Boulder Boats

This destination is every boating enthusiasts’ dream! Gorgeous views, calm coves, fishing and big-day boating, this world-famous lake is a playground for everything on the water. Nested in Northern Arizona and Southern Utah, boaters travel near and far to dip a toe in these crisp, cool waters. Make sure to read up on the historical comings of this great lake, too!

4. Lake of the Ozarks, Missouri

Dealer: Village Marina

Offering boaters more than 1,000 miles of shore, you won’t have any trouble finding your own oasis on this lake. This sought-after vacation spot has a great variety of water fun for the entire family. From fishing to boating to camping, this lake attracts all ages for those seeking the great outdoors.

5. Lake Coeur d’Alene, Idaho

Dealer: Hagadone Marine Group

There’s no denying the beauty of this popular boating destination. Gorgeous beaches, wildlife attractions and crystal clear waters bring in boaters each year to bask in the beauty of these scenic views. While afloat, you even may be able to catch a glimpse of a bald eagle, a popular hobby of many of the locals.

6. Lake Tahoe, California

Dealer: San Ramon

Outdoor adventures and jaw-dropping scenery make this well-known destination a hot spot for avid boaters. Lake Tahoe is the biggest alpine lake in the U.S. and is one of the nation’s deepest! Spend time cruising the crystal waters or rest idle for a blissful retreat, no matter the occasion, Lake Tahoe always exceeds your expectations.

7. Okoboji, Iowa

Dealer: Parks Marina

Attracting those wildlife-seekers, this spring-fed lake is especially popular for families looking for outdoor fun. West Okoboji Lake is one of the most beautiful of the Iowa Great Lakes, with a breathtaking hue and impeccable depth. Welcome, watersport lovers, this lake is for you too.

8. Destin, Florida

Dealer: Legendary Marine

Locals and visitors alike, this spot attracts everything that encompasses fun in the sun. Water adventures and big-day boating are all on the to-do lists of those seeking crystal clear waters and sandy beaches. The excursions are endless, the boating is unmatched. You won’t want to miss these one-of-a-kind sunsets afloat either!

9. Lake George, New York

Dealer: Boats by George

This lake beckons travelers to come and stay awhile. Enjoy this ultimate destination hot spot by gasping in its beauty – in all four seasons! Even Thomas Jefferson himself wrote that this was the most beautiful water he had ever seen. Created by glaciers, this boater’s dreamland is clear, deep and well-marked. Who wouldn’t want to cruise over such a sparkling surface?

10. Glen Lake, Michigan

Dealer: Glen Craft Marina

Located in a spectacular setting of wooded rolling sand hills just east of the Sleeping Bear Dunes National Lakeshore, Glen Lake is considered to be one of the most beautiful in the Great Lakes region. Remarkably clear waters, purity and lack of large waves make it a popular lake for boaters to relax and enjoy the great outdoors.


  Categories: Cobalt Boats, Dealer Partners, Lifestyle | Tags: Boating Industry, Cobalt Boats, Destination, Family Boating, Lifestyle

Friday, January 22, 2016

Uncompromising quality and innovation: The Cobalt CS3 


The crew from Power Boating Canada recently took a spin in the new Cobalt CS3. This model stood up to the test and passed with flying colors. Read more about their take on why this "American Dream" boat is now any Canadian's dream boat, too.


  Categories: Cobalt Boats, Industry News, Innovative Features, Lifestyle | Tags: Award Winning Boat, Boat Dealers, Boating Industry, Bowrider, Cobalt Boats, Family Boating, Lifestyle, Luxury Boat, Neodesha, New Boat

Friday, October 30, 2015

Marker One Introduces new products and appoints New Dealers for 2016 Model Year


Marker One Platform Series, recently introduced in summer 2014, has been making big waves in the North American boating industry throughout the 2015 model year. Marker One is a luxurious fiberglass decked platform style boat designed and engineered with Cobalt’s passion for excellence. This lineage of state-of-the-art craftsmanship and engineering excellence have already positioned Marker One as the benchmark of premium platform boating. The 2016 model year brings the introduction of two new models, the ML4 and the ML2, available with multiple interior configurations and power choices. “By broadening our product lines bandwidth, we will increase the opportunities available to our dealer network” said Gavan Hunt, V.P. Sales and Marketing. “We plan to duplicate the promise of product and service excellence that have made Cobalt the number one selling sterndrive from 20' – 40'.”

Platform boating enthusiasts can now experience the luxurious Marker One difference through an established dealer network in over 70 authorized sales and service locations across North America. We are proud to announce our newest dealer partners:

1.       Beacon Marine, Sister Bay, WI
2.       Bill’s Marine Inc., Portsmouth, VA
3.       Boat Shop, Tafton, PA
4.       Boating Center, Crestwood, KY
5.       Boulder Boats, Henderson, NV
6.       C&C Boat Works, Crosslake, MN
7.       Coralville Lake Marine, Iowa City, IA
8.       Futrell Marine, Heber Springs, AR
9.       Futrell Marine, Hot Springs, AR
10.   Futrell Marine, Nashville, AR
11.   Lake Viking Marine, Gallatin, MO
12.   Main Channel Marina, Syracuse, IN
13.   Nunmaker Boat Sales, Covington, LA
14.   Sara Bay Marina LLC, Sarasota, FL
15.   Shady Creek Marina, El Dorado, KS
16.   The Harbor, Branson, MO
17.   Traveland RV & Marine, Kennewick, WA
18.   Travis Marine, Knoxville, TN

For a Marker One dealer nearest you, please see our locator tool found at


  Categories: Cobalt Boats, Dealer Partners, Industry News, Innovative Features, Lifestyle | Tags: Award Winning Boat, Boat Builders, Boat Dealers, Boating Industry, Cobalt Boats, Family Boating, Lifestyle, Luxury Boat, Neodesha, New Boat

Monday, October 26, 2015



The NMMA staff had the opportunity to attend a Project Time Off forum event in New York this September, hearing from business leaders like Randi Zuckerberg, Founder and CEO, Zuckerberg Media and Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post, learning best practices for reaching new audiences with messages about the importance of time off and recreational activity. 

For instance, did you know:
  • 90% of workers believe time off helps them relax and recharge
  • 85% of workers say time off makes them happier
  • 77% of kids report feeling no stress when their parents take time off to spend time with them
  • 61% of kids want to spend quality time with parents during vacation
If we’re talking about economics, the numbers don’t lie: recreational activities stand to gain $6.7 billion if U.S. employees take their earned time off — and that only includes recreation while traveling, and doesn’t account for people who may buy or rent boats with their time off locally. That is a large piece of the pie that the boating industry could enjoy if U.S. employees took advantage of their earned time off.

Creating a work culture that is encouraging of using vacation time can go a long way toward keeping employees happy, and keeping them in their jobs, something HR leaders acknowledge. The cost of replacing an employee and the time it takes to train a new one is worth considering.

We in the boating industry know that the water is the perfect venue for time with friends, family and children. The latest research on kids and families tells us we’re right.

We'll be using the hashtag #TakeADay on our social media platforms like Facebook and Twitter so please join us by sending your boating pics! 


  Categories: Cobalt Boats, Industry News, Lifestyle | Tags: Boating Industry, Cobalt Boats, Destination, Family Boating, Lifestyle, Neodesha

Monday, July 01, 2013

Cobalt’s Water Sports Series


In these days of endless sun and perpetual youth, the water holds a particular attraction for the athletic and the less-inhibited among us.  Cobalt’s Water Sports Series (WSS) boats have been built for friends and families who enjoy each other at speed, in the air, occasionally upside-down.

In addition to all the expected, all the traditional advantages of Cobalt design and manufacture – raw power, quickness to plane,  and stability in the turns, for example – the WSS boats bring along some special features sure to catch the practiced eye of  marine athletes and the good-hearted people who pull them around.

Let’s begin with the unglamorous but utterly necessary: Cobalt wakeboard racks from industry pioneer Roswell stash up to four boards safely up, up and out of the way, preserving precious interior storage space. Proven Roswell design meshes maximized functionality with clean chromed lines in a package at once fashionable and efficient. Look for cast-aluminum tines machined to exceptionally close tolerances with a reinforcing backing plate and protective rubber gaskets mechanically positioned, all to ensure lifetime strength, lifetime ease of use.  A three-position swivel comes standard on all Cobalt racks for convenient loading and unloading of boards – no damaging drops, no more leaning out over the gunnels to retrieve a board.

Okay.  Time to jump up and down.  Here comes the ski tower, ready to deliver the vertical lift necessary for airborne antics. Made of superstrong stainless-steel tubing (2” O.D.) all around – no aluminum whatsoever, the tower rises from backing plates structurally embedded in the fiberglass for rugged, durable, failsafe mounting. Welded grab handles emerge on each side. A bimini top creates generous headroom under a fully protective sunshade.

Let the acrobatics begin.

Accurate and consistent in its performance, easy and straightforward in its use, the Wakeboard Pro cruise control from PerfectPass helps even inexperienced drivers deliver smooth, predictable, essentially perfect rides to skiers and boarders. The Wakeboard Pro makes water sports more enjoyable, and simply so: just by preselecting a speed on the in-dash display and pulling the rider up as usual.  At the chosen speed, the Wakeboard Pro takes firm, precise control.

And get this!

A personalized screen shows riders’ names and preferred speeds, in addition to all the expected data from a digital speedometer and tach.

And up, down, and all around the WSS boats mean that famous Cobalt ride.

Do we hear applause astern?


  Categories: Cobalt Boats, Lifestyle, Watersports | Tags: Bowrider, Family Boating, Lifestyle, Wakeboard, Watersports

Monday, June 10, 2013

Build on, Neodesha.


In the little Kansas town of Neodesha a huge sign hangs over the entrance to the Cobalt plant: “Through these doors walk the best boatbuilders in the world.” Simple statement of a complex fact.

For owners of Cobalt boats the word “best” passes without contradiction.  Those proud owners’ confident assurance of Cobalt quality begins in the handiwork of their boats’ builders.  Key word: “builders”.  Not producers. Not assembly-line workers.  But builders – hands-on, personally engaged, personally responsible builders.  Craftspeople with demonstrated skills, an uncompromising ethic of work, and self-imposed standards of individual accountability.

Cobalt is approaching fifty years of building boats in the classic tradition.  We’re a throwback of sorts, a company of the insistent belief that the very best work is done by hand.  Of course, we understand the role that the tools of a digital age can play in the production of boats of immediate service and enduring value.  Machines can produce. They can produce just fine.  And we take rich advantage of the accuracies, the exact replications, the measurements of performance that emerging technologies make possible.

But only a knowledgeable, caring human being can build.

So we persist in the daily pursuit of the unreachable -- the design, manufacture, and ongoing support of the perfect runabout, the ideal performance cruiser. With our dealers worldwide, we give our minds and hearts to the winning of the hearts and minds of our customers.

And the results are these, tangible and unforgettable in a summer that lasts like laughter: the escaping ooohs and inescapable wows of sudden movement, a welcome if unasked amnesia, the cares of a workaday world whisked away in a nanosecond of spray, land-locked worries gone in the laughing thump to the chest that defines a good, good day.

Build on, Neodesha.


  Categories: Cobalt Boats, Innovative Features | Tags: Boat Builders, Boating Industry, Cobalt Boats, Luxury Boat, Neodesha

Thursday, May 16, 2013

Add An Arch To Your Cobalt Dreams


You there at the marina, you on the beach absorbing a welcome sun, confess your fascination with arches.  Acknowledge the ooh-ah power of a marine arch, its implicit ability to turn heads and open jaws.

Of course, we feel the same sort of excitement upon first glimpse of our forward-facing arch. It’s proving a spectacular, spectacularly popular add-on, forward-facing, strong in use, and so very easy to fold afterward. And of course, Cobalt seeks to make the choosing easy, the new arch available on a wide variety of our boats, optional for BR Series models stretching from the 200 to the 262, standard on the 24 and 26SDWSS boats.

The engineered, so carefully planned benefit of the arch comes in the movement of the ski line to the boat’s highest point, at the top of the arch, where wakeboarders will find better pull all around, where beginning riders will find a much easier lift out of the water on those first, jittery, exhilarating seconds aboard a board. And tubers of the world, you will love . . . guaranteed . . . love being pulled from the tower because it makes for bigger air. The elation becomes yours, yours alone at the end of a rope leading to the best boats built in America.  Indeed, in the world.

Good looking and then some, the arch adds adventurous style to, say, a 220, making it, for all the world to see, like a much larger craft. Bear in mind too that the arch brings along a bimini top as part of the package.

And it folds. It folds. Easily, down to windshield height where storage becomes a non-issue. It will fold for your nine-year-old daughter, and then tomorrow at full mast it will take on the most rigorous boarding, the most difficult passage through rough water with not a bounce in sight.

Of course, rock ‘n roll speakers and hold-tight board racks come along as additional options. Look forward now, please. Add an arch to the Cobalt cruising there in your boatly dreams.


  Categories: Innovative Features | Tags: Boat Builders, Boat Dealers, Cobalt Boats, Watersports

Monday, May 06, 2013

This Is The Summer Of Building Dreams


One of the revolving headlines now on the Cobalt website invites you to an in-home showing of a new video entitled “Building Dreams.”  We underscore that invitation again here, asking that you gather the family for an enjoyable look at all the reasons why this coming summer will stand among your very best ever.  In Building Dreams the people behind these boats emerge from the plant in Neodesha to explain the ingredients of Cobalt value, from design rationales to raw materials to manufacturing processes to quality-control methodologies. A happy blend of the technical, the historical, and the merely gorgeous, “Building Dreams” will show how fiberglass and stainless steel and leather and glass gather toward the greatness of a Cobalt, how a fundamental passion for boating can lead to more than forty years of marine imagination, to thousands upon thousands upon thousands of happy hours on the water for successive generations of Cobalt owners.

Pack St. Clair, Cobalt’s founder and guiding light, introduces the video, and you’ll find in Pack’s easy warmth and quiet confidence the basis of Cobalt’s refusal to compromise on these boats’ design or construction. Cobalt’s second generation of leaders speak to the continuation of the founding principles to every Cobalt in succeeding model years, as the design and manufacturing principles of large yachts come to the building of small runabouts.

The video offers you a personalized walk-through, bow to stern, of the best boatbuilders in the world going about their daily responsibilities. From the lamination schedule of the fiberglass to the composite miracle that is the transom to the Kevlar at critical points of boatly strength, you’ll come away with a rich understanding of why your Cobalt, with proper care and maintenance of course, will perform through a lifetime of comfort and performance.  Look for fulsome discussion of Cobalt’s bill of materials, the more than 2500 individual parts which constitute a finished Cobalt. Line by line, the insistence comes on quality, quality and, later, more quality still.  A number of long-time Cobalt associates  -- and they are legion, generations of entire families working together here – speak to their jobs, day to day, asking always “the Pack question.”  “Would Pack St. Clair approve?  Would he buy off on the job I’ve just completed?’

Listen from title to credits for echoes of the Golden Rule.  It’s all so simple really: friends building boats for friends to sell to friends.


  Categories: Cobalt Boats, Lifestyle, Videos | Tags: Boat Builders, Cobalt Boats, Family Boating, Lifestyle, Neodesha

Monday, April 29, 2013

The First Person In Gets The Best Spot


We’ve discussed awards here before, the recognition that comes Cobalt’s way from time to time, and we report these awards with all appropriate humility.  Whether from the marine industry for innovative design, or from J.D. Power and Associates for overall customer satisfaction, or from professional associations for the magnificent record of integrity and service compiled by our Cobalt dealers, these awards serve as a top-line reminder that we need to keep on keeping on.  Fact is, each of the plaques and statuettes in our trophy case represents Cobalt’s refusal to move away from our founding principles. Fact is, we continue to operate on a business model not much different from, no less sophisticated than the Golden Rule itself.

One of our more recent recognitions comes from The Wichita Business Journal, the weekly chronicle of all things commercial and industrial in South Central Kansas, where Cobalt Boats was chosen one of the five winners of the newspaper’s Best in Business competition, which assessed the companies’ revenue growth, community involvement, product innovation, and marketing prowess.   We quote a few statements from the article accompanying the announcement of Cobalt’s win.

“The corporate environment at Cobalt Boats in Neodesha can be felt even before you enter the building. Founder Pack St. Clair has strived to create a sense that no one job is more important than any other at the 45-year-old boat manufacturer. And it starts in the parking lot — where there is no assigned parking for any of the company’s 520 workers. ‘The first person in gets the best spot,” says CEO Paxson St. Clair. ‘That’s the attitude we have here. That culture that has been established here over the last 45 years has been the backbone of our success.’”

“Bill Wallisch, the company’s CFO, says, “If it’s not a quality product, it’s not going out.”

“I don’t think we could build Cobalt-quality products anywhere else (than Neodesha)” CEO Paxson St. Clair says. “This city has always been extremely supportive of us. It’s a great relationship.” That in turn helps Cobalt build great relationships with its customers, both existing and prospective.”

The best rules, like the best laws, are not particularly complicated.  Thomas Jefferson said so.  So do the people of Cobalt.  Treat everyone alike: with kindness, respect, and a wide, wide-open sense of possibility.

  • Look for the good in others.
  • Do your best. Day in. Day out.
  • Be true to your friends.
  • Love your family. 

All so very simple really.

And when the week’s work is done, when the last April boat has been built, the awards will take care of themselves.


  Categories: Industry News, Lifestyle | Tags: Award Winning Boat, Boat Dealers, Boating Industry, Luxury Boat

Friday, January 11, 2013

Committed To Building Dreams


In the early part of this century, the already venerable J.D. Power & Associates, global market researchers, inaugurated their annual study of manufacturers in the marine industry.  The studies came largely at the behest of Cobalt Boats and other top-tier manufacturers of various sorts of boats.  We were interested in learning even more about the nuances of customer satisfaction and then responding with ever higher standards of design, craftsmanship, and service after the sale of the boat.

There was an industry wide goal to enhance the performance of an entire industry. The result was a runaway leader that produced results year after year. Cobalt Boats was ranked “highest in customer satisfaction” in every single year of the J.D. Power study, which – unfortunately for Cobalt  –  no longer exists in the stern drive industry. But it’s good to know that you still have an ideal means of comparing the features, benefits, potential for long-term enjoyment, and value unto perpetuity of boats you’re considering for purchase.

We speak, of course, of boat shows.  Whose peak season is just now underway.

At a show near you, you’ll find everywhere opportunity for first-hand contrast of  models competing for your discretionary dollars.  All of us at Cobalt welcome your most rigorous inspection of the details of Cobalt quality, under the warm and friendly guidance of some folks who know next to everything about these boats.  At a boat show you’ll meet both your local dealer and, in most cases, some members of the Cobalt factory team.

Cobalt remains a family business, and that irreplaceable kind of personal interaction with customers will soon be obvious to you after a half-hour’s conversation inside a bowrider parked on a carpeted boat show floor.  No survey, no video, no brochure could hope to duplicate the exchange of information that comes in a quiet, one-on-one discussion of your needs and wishes for the boat of your warm-weather dreams. Your personal boating consultant exists in the form of a factory trained Cobalt Expert.

Plan to attend a boat show in the next few weeks, even if you’re not planning on buying right away. Watch the Cobalt Video called Building Dreams to further your confidence that Cobalt is the right company to earn your trust.

Friendships never happen on a schedule anyway.


  Categories: Cobalt Boats, Lifestyle, Videos | Tags: Boat Builders, Cobalt Boats, Lifestyle, Luxury Boat, Neodesha

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